The United States is drinking more wine now than it ever has before in its 235 year history. In fact, the US now drinks more wine than any other nation on the planet, and that includes all those grape connoisseurs living in France and Italy. Our nation consumed 330 million 12-bottle cases over the course of 2010, and this was during an economic downturn. Just imagine how brisk those sales will be when the economy stabilizes.
Where do Americans buy their wines? At specialty wine shops for the most part. For the entrepreneur with a well developed wine palette, this represents a golden business opportunity. Or should we say a purple one.
Americans trust the retail names they already know, which is why wine store franchises make particular sense as a business opportunity: Especially in a field, as with wine, when store partners will inevitable be making recommendations to their customers, consumers want to go with proven expertise, a business name with an established reputation. From the businessperson’s perspective, buying into a vibrant, thriving organization minimizes the risk that is such a huge part of launching every new business. The business model has been proven and refined.
If you’re thinking of opening a wine store franchise, wine must be your passion. General business experience is helpful, but not as important as a thorough understanding of the industry and its products. Wine store franchises give oenophiles the opportunity to follow their bliss into the commercial marketplace and to make great money doing it.